News : overview
All the latest news and happenings from WebSolvers...
WebSolvers to Observe Independence Day on July 5
2 July 2010, 1:08 pm
WebSolvers will be closed on Monday, July 5, 2010 in observance of Independence Day and will resume normal business hours on Tuesday, July 6, 2010. Happy Birthday America!
(Really) Defining Your Audience
2 July 2010, 10:31 am
One of the first (and most obvious) questions to talk about within Web project teams surrounds the nature of the target market. Who is your audience? You will find this question at the top of most questionnaires and planning briefs used by agencies because it’s extremely important. If you don’t know the preferences of your [...]
WebSolvers Releases Video For Global Golf Post
18 June 2010, 2:15 pm
WebSolvers recently conceived, filmed, and edited an HD Video for client Global Golf Post, the leading digital-only weekly golf news magazine. The video features Publisher Jim Nugent and Editor-In-Chief Brian Hewitt introducing the publication as well as several demonstrations of the product’s facets. The project can be viewed in its YouTube format below. To learn [...]
Defining the “Good” in a Good Web Site
15 June 2010, 10:54 am
How do you define a good Web site? You may know it when you see it. You may even have a few Web sites in your mind–sites that you visit or use often–that you would hold up as examples of “good.” If you ask most people–especially marketers–about good Web sites, they’ll usually tell you about sites [...]
Book Review: Rework
11 June 2010, 2:33 pm
One of the more prominent Internet success stories from the past decade has been 37 Signals, the Web site design firm turned software company. Their Web-based software products like Basecamp, Highrise, and others have been well-received and heavily-adopted. Along the way, the group has earned a great deal of acclaim from the mainstream media and online [...]
Get More From Google Event Wrap-up
27 May 2010, 10:50 am
We had a great morning with the Orlando FPRA Chapter discussing Google and how to get more from it. The group has a very active Twitter account at http://twitter.com/FPRAOrlando. Matt Certo in our office delivered a presentation entitled ‘Get More from Google!’ As promised, here are a few links and resources discussed in today’s presentation: Today’s presentation [...]
To Flash or Not to Flash? That is the question.
14 May 2010, 3:05 pm
Adobe (formerly Macromedia) Flash has been around for many years and is generally regarded as the go-to choice for Internet marketers that want to display animation or facilitate game-like interactivity on a Web site. Adobe sells its Flash-creating software to Web designers and gives the Flash plug-in away freely to Web surfers. You can find [...]
Your Web Site’s Greatest Asset: Your Expertise
14 May 2010, 3:04 pm
Professional services marketers have a particularly unique set of challenges when developing an Internet strategy or constructing a Web site. Unlike retailers, restaurants, or even home services firms that are focused on volume and transactions, professional services firms have a different focus altogether. The fact of the matter is that most buyers of professional services don’t [...]
Why Web Site Navigation Should be Boring
14 May 2010, 1:51 pm
Managing the design of your Web site should be an opportunity for you to be creative. A Web design project is a blank canvas where expressing creativity, differentiation, and ingenuity is the norm. Whether it’s imagery, content, or dynamic integration with social networks, emphasis creativity and the notion of being interesting. One exception to that [...]
Three Steps Toward a Mobile Web Site
10 May 2010, 5:03 pm
In our recent post, Going Mobile: What it Means for Your Web Site, we discussed the reasons for needing a mobile Web site. If you’re thinking about mobilizing your Web site, you may wonder what goes into making its content readily available on mobile devices. In all likelihood, the user experience that someone has sitting [...]
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