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Content Image for The Power of the Handwritten Envelope

The Power of the Handwritten Envelope

In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative...

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The State of Tradeshow Marketing

In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits  Event Marketing:...

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Content Image for Ideas We Love: Jingles, Dings, and The World of Brand Audio

Ideas We Love: Jingles, Dings, and The World of Brand Audio

In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks...

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Embracing Negative Reviews

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd’s Urban BBQ Pigzza...

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Content Image for The Anatomy of A Higher Education Student Recruitment Campaign

The Anatomy of A Higher Education Student Recruitment Campaign

In this episode of the Brand Narrative podcast, the team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign. Links discussed include:...

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The Link Between Brand and Core Values

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm’s brand journey, the importance he places on core values, and how those factors...

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Content Image for The Power of Sending a Daily E-mail to your Customers

The Power of Sending a Daily E-mail to your Customers

In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed...

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Content Image for Golf Legend Annika Sorenstam on Being a Brand Ambassador

Golf Legend Annika Sorenstam on Being a Brand Ambassador

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....

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Content Image for Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...

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Content Image for Product Placement in Yellowstone and Emily and Paris

Product Placement in Yellowstone and Emily and Paris

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...

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Content Image for Ideas We Love: E-mail Newsletters

Ideas We Love: E-mail Newsletters

Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.

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Content Image for How to Navigate a Brand Crisis

How to Navigate a Brand Crisis

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...

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